MAPPING THE
OPPORTUNITIES,
CONSULTING
To gain success we need to spend time and energy on mapping the market, the competitors and locating our place in the grid as well as the benefits of our products.
One of the most important investments is discovering market opportunities, which in turn can enhance your growth. In close collaboration we help you and your team in mapping the business opportunities, which ensure the greatest potentials for your brand. Using the relevant analytical and strategic techniques – also including market research if needed – we generate ’insights’. Our main goal always remains on defining the market segment in which your brand can achieve the best results.
STRATEGIC PLANNING
Once we know our goals and tools as well as our competitors we can start setting the path that will reveal the most effective ways to success.
A powerful, relevant and unique brand message is essential for building a successful brand and it needs to be delivered to the target group in the appropriate way.
This is neither art nor science. For us it is merely the amalgamation of logic and creativity, which is dedicated to market growth.
Based on your market information or your intuition, adding the most available data and analysis as well as our experience we set the direction to the best design, which will contribute to the expected results.
DESIGN,
DEVELOPMENT,
CORPORATE IDENTITY
For us, a brand’s visualization starts with design.
A one-off corporate identity, a one-off packaging attracts people – and consumers. It delivers impact, meaning, promise and joy even before the consumer tries the product or service. One of our most important virtues is that we know how to endow a functional product with a visual appeal so consumers will want to make it part of their life.
We believe that the first impulse consumers meet before buying is a crucial moment. This will remind them of the brand later too. We can spend a fortune on advertising if the design is flat, unpleasant or conflicts the brand personality.
Typically, corporate and brand identities of services or FMCG products need strong visual solutions. Please visit the design and development page for our wide range of references for this segment.
If you already have a design your product(s) or a CI but they do not perform as expected we are happy to help you. After inspecting objectively, we redefine and redesign and if you request we highlight the source of problems (e.g.: brand credibility, quality etc.)
BRAND
COMMUNICATION,
BRAND IMAGE
Effectiveness of advertising heavily depends on the brand message, and the relevant and unique connection of the consumer and the communicational environment.
A one-way dialogue is not enough to awaken a brand. An authentic and close conversation is needed between brand and consumer.
If the brand strategy is well defined we are able to create long-lasting consumer experiences – be it corporate identity, packaging, websites or a single visual key for an advertising campaign. We believe that it is the brand that needs to approach the consumer and not the other way round. Creativity means that we optimally exploit the opportunities offered by the marketing environment in which we want to position our product or brand message.
For examples of our work please visit the campaigns tag under References.
INDUVIDUAL
PLANS
You already have a strategy and ideas but need a team to visually realize them? You are at the right place!
Our experts can also help with special tasks such as logos, icons, pictograms, illustrations (from sketches to photorealistic computer graphics), print ads, posters, other solutions both online and offline. For examples of our work please visit the logos, illustrations tag under References.